Selling Big in Small Communities

This is where top-performing real estate pros pull back the curtain on what it really takes to thrive in small markets. Hosted by two friends, moms and the founders of top performing teams in Canada and the US, we dive into raw conversations, smart strategies, and the mindset shifts that drive outsized success in underestimated places. If you’re building a business where community comes first—and you want big results without big city hype—this podcast is for you.

Listen on:

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Episodes

6 days ago

Diamond Earrings, Recycling Bins & Real Estate Gold: The Eric Neumann Way
 
Join us in this episode as we welcome Eric Neumann from Winnipeg, Manitoba. Eric has mastered the art of farming his neighborhood of Wolseley and has leveraged social media to create a vibrant community presence. Tune in to learn how Eric took over a significant market share in his neighborhood through consistent marketing, community involvement, and authentic engagement. He shares his journey, tips on effective neighborhood farming, the importance of consistency, and the power of maintaining a relatable social media presence. Perfect for realtors looking to build raving fans in their communities while genuinely supporting local initiatives.
 
Make sure to follow Eric on IG: https://www.instagram.com/the.real.eric.neumann/
 
00:00 Introduction and Guest Welcome
00:47 Eric's Neighborhood Farming Strategy
02:23 Marketing Techniques and Community Engagement
05:42 Consistency and Long-Term Success
13:09 Social Media and Personal Branding
22:01 Team Dynamics and Mentorship
25:21 Conclusion and Contact Information

Monday Jun 16, 2025

People Before Paycheques - How Rich Sheldon Built a Thriving Brokerage in 1 Year. In this episode, we sit down with Rich Sheldon, a dynamic real estate broker from Twin Falls. Rich shares his inspiring journey from being a headhunter in finance to establishing a flourishing brokerage in just one year. Discover his unique recruiting strategies, his commitment to community involvement, and his 'people before paychecks' philosophy. Rich reveals how he transitioned from Keller Williams to Sweet Group and emphasizes the importance of breaking traditional molds and continuous personal growth. His story is a testament to perseverance and innovation in the real estate industry.00:00 Introduction and Special Guest Announcement00:56 Rich Sheldon's Journey into Real Estate02:38 Building and Growing a Successful Brokerage04:54 Community Involvement and Recruitment Strategies08:13 Challenges and Adjustments in Team Management15:47 Future Goals and Advice for New Agents18:01 Conclusion and Contact Information

Sunday Jun 08, 2025

Youtube Notes: From Factory Worker to Real Estate Pro: Dawson Baker's Inspiring JourneyIn this episode, we welcome Dawson Baker, a real estate newbie who left his factory job to pursue a career in real estate. Despite being in the business for just over a year, Baker achieved the remarkable feat of closing 41 deals in his first year. Dawson shares his journey from feeling trapped in his old job to finding a new passion in real estate, thanks to the mentorship of Desi and Tyson. He talks about the strategies, systems, and personal commitment that contributed to his success and offers advice for aspiring agents. Tune in to hear an inspiring story about dedication, overcoming adversity, and the power of relationships in the real estate industry.00:00 Introduction and Special Guest Announcement00:18 Dawson's Journey: From Factory Worker to Real Estate Success01:56 The Power of Commitment and Mentorship03:46 A Life-Changing Decision and Personal Struggles07:06 The Secret to Success: Systems and Hard Work13:36 Building Relationships and Client Trust14:38 Authenticity in Real Estate15:22 Building Community Relationships16:34 The Power of Golfing19:40 Setting and Achieving Goals20:57 Lessons Learned and Advice23:12 The Importance of Supportive Relationships24:16 Conclusion and Final Thoughts

4. Creating Raving Fans

Sunday Jun 01, 2025

Sunday Jun 01, 2025

Creating Raving Fans: Tips for Realtors to Engage and Support Their CommunityIn this episode of SBSC, Desi and Elizabeth share their tried-and-true strategies for building long-lasting relationships with clients and the community. They discuss thoughtful gestures like delivering branded cookies and balloons upon signing, partnering with local businesses for coffee cards and steak dinners, and curating welcome packages with useful local information. They also delve into maintaining consistent touchpoints through client appreciation events, personalized Christmas cards, and regular check-ins. The goal is to create memorable experiences that turn clients into lifelong advocates, all while supporting local businesses.00:00 Introduction: Creating Raving Fans00:34 The Cookie and Balloon Idea02:11 Partnering with Local Businesses04:37 Welcome Packages and Client Gifts06:59 Client Appreciation and Community Engagement08:24 Staying Connected with Clients11:01 Conclusion: Building Lasting Relationships

Tuesday May 13, 2025

Building a Successful Real Estate Team: Insights from Beth Matthews
 
In this episode, we sit down with real estate legend Beth Matthews from Buffalo, New York. Beth shares her incredible journey of growing a real estate team to 50 people and the pivotal moment that led her to reevaluate and restructure her business. From the challenges of operating under a larger brokerage to making the bold move to go independent, Beth provides invaluable tips for realtors on building and scaling a successful team. She emphasizes the importance of circle prospecting, the role of showing assistants, and how to make strategic, emotionally charged decisions for long-term success.
Tune in for actionable insights on generating business, managing a team, and creating raving fans in your community.
 
00:00 Introduction to Beth Matthews
00:38 Building a Team from Scratch
02:19 Challenges and Realizations
03:41 Restructuring and Going Independent
04:11 Starting in Real Estate
06:15 Advice for Building a Team
07:44 Leveraging Automation and Technology
09:15 Hiring and Training Strategies
13:48 Compensation Models for Assistants
16:32 Finding the Right Showing Assistant
18:49 Choosing the Right Avatar for Your Business
19:59 Hiring Your First Assistant: A Personal Story
22:13 The Importance of Aligning Job Roles with Personal Goals
23:16 Investing Time and Money in Real Estate
25:16 Facing Financial Challenges in Business
28:35 Effective Circle Prospecting Strategies
34:03 Leveraging Technology for Real Estate Success
35:59 Final Thoughts and Encouragement

2: Live Events Change Lives

Tuesday Apr 29, 2025

Tuesday Apr 29, 2025

How Live Events Can Change Your Real Estate CareerIn this episode, we dive deep into the transformative power of live events and how they significantly changed our lives and careers. We share personal experiences of overcoming the intimidation and nerves of attending such events and provide tips on how to maximize their benefits. From setting intentions, like aiming to make just two new contacts, to attending alone to foster better networking opportunities, we offer practical advice for realtors looking to broaden their horizons. Whether you're a seasoned agent or new to real estate, our discussion emphasizes the incredible value and connections you can gain from live events. We also share exciting news about our own upcoming annual events and encourage everyone to share and attend live events to enhance their careers and personal growth. Join us and take up the challenge to attend two live events this year!Start by attending our Agents Without Borders Real Estate Conference on May 23rd!! https://www.eventbrite.ca/e/agents-without-borders-tickets-1303382244379?aff=oddtdtcreator 00:00 Introduction: The Power of Live Events00:25 Overcoming Initial Doubts and Fears01:37 The Importance of Attending Alone02:30 Setting Intentions for Events04:24 Personal Experiences and Transformations12:13 The Value of Smaller, Intimate Events14:16 Upcoming Events and Final Thoughts

1: Welcome to the SBSC Podcast

Tuesday Apr 22, 2025

Tuesday Apr 22, 2025

Selling Big in Small Communities: Episode 1 - Real Estate Success Stories & TipsIn the first episode of 'Selling Big in Small Communities,' hosts Desi and Elizabeth share their journey as top real estate agents from small towns. They discuss the specific challenges and opportunities that come with working in smaller markets, emphasizing the importance of mentorship, community involvement, and utilizing tools like CRMs for success. With personal anecdotes and valuable advice on strategy and consistency, this episode sets the stage for a podcast aimed at helping other realtors elevate their business in small communities. Tune in to learn how to create raving fans and support your local community while taking your real estate career to the next level!00:00 Welcome to Our First Podcast Episode!00:00 The Challenges of Small Community Real Estate00:00 How We Met and Our Real Estate Journey02:46 Building a Successful Real Estate Business05:16 Diving into Listener Questions09:26 Funny and Unforgettable Real Estate Stories14:05 Advice for New Agents and CRM Importance17:18 Our Vision for the Podcast19:28 Wrapping Up and Looking Forward

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